San Francisco Bay Fish Signage

Project Timeframe: 2012

On behalf of the California Department of Public Health Environmental Health Investigations Branch, IAI developed fish consumption advisory signs for posting at fishing areas. IAI staff was responsible for all aspects of signage development, including focus group and field testing of messaging elements, selection of eco-friendly sign material, design, translation, coordination with the vendor and the public health agencies responsible for posting the signage, and evaluation of sign effectiveness in the field.